The Best They Could Do?

James at OTB comments on the recent battle over the name "Spike" for the to-be-redubbed TNN. I concur with his list of issues and would add the general questions: "do guys care what a TV network is called as along as said networks shows lots of 'splosions?" and "is it just me, or does anyone else think that most guys would feel a bit self-conscious watching a net that claims to be "tv for men"?" It just sounds, well, odd (and contrived)--and it surely doesn't sound manly.