Speaking of the $20 Bill Campaign...

USAT has an editorial on the ad campaign for the new twenties: $30M sell for a $20 bill? I must admit, I have to concur with this:

But why the bureau thinks that news requires paid ads and "product placements" on such shows as Who Wants to be a Millionaire and Wheel of Fortune remains unclear. Given the wide media attention the makeover has attracted, the bureau would have been wiser to remember another adage: A dollar saved is a dollar earned, even if $30 million is a tiny fraction of a $2.3 trillion federal budget.